Generic agencies don’t understand your business
You hire a marketing agency. They ask you to explain what an RV dealer does. They don’t understand seasonality, co-op reimbursement programs, lot events, or why a Class A buyer is a completely different person than a travel-trailer buyer. You spend the first six months educating them — and paying for it.
The Dealer Suite 360 Marketing module is being built to skip that learning curve entirely, by people who have lived in this industry. They know which keywords drive lot traffic in April versus October. They know how to structure campaigns that qualify for manufacturer co-op reimbursement. And they know that a Facebook ad showing the wrong floor plan to the wrong audience is a wasted budget.
“The most expensive marketing is the kind where you pay an agency to learn your industry before they can do anything useful.”
Every channel that moves units off your lot
The planned module covers the full digital landscape — not just one channel. Each campaign is designed to work together, and ROI tracking is built into the Dealer Suite 360 platform so you see exactly where your money is going.
SEO
Local and national search optimization built for RV dealer queries. “RV dealer near me,” model-specific searches, service queries, and seasonal terms. Content strategy that ranks and converts.
PPC / Paid Search
Google Ads campaigns targeting high-intent buyers. Budget optimization, bid management, negative-keyword refinement, and landing-page strategy — structured for co-op reimbursement eligibility.
Social Media
Facebook, Instagram, and YouTube campaigns built for the RV buyer journey. Inventory showcases, lifestyle content, event promotion, and retargeting audiences who engaged but didn’t convert.
Email Marketing
Segmented campaigns for leads, clients, and service customers. Seasonal promotions, new-inventory alerts, service reminders, and F&I product follow-ups — automated sequences that nurture without spamming.
Lead Generation
Multi-channel lead-capture funnels. Landing pages, form optimization, lead scoring, and CRM integration. Every lead tracked from first click to lot visit to closed deal inside the platform.
Remarketing
Stay in front of buyers who visited your site, browsed inventory, or started a form but didn’t finish. Display, social, and search remarketing that brings them back when they are ready.
Campaigns structured for manufacturer co-op reimbursement
Most manufacturers offer co-op advertising programs that reimburse dealers for a portion of qualifying marketing spend. But the campaigns have to meet specific guidelines — brand usage, placement rules, reporting requirements — and most agencies don’t know these rules exist.
The module is designed to structure every eligible campaign to meet manufacturer co-op requirements from the start. Your dealership spends the money. The manufacturer reimburses a portion. You get better marketing at a lower net cost.
Pre-structured for compliance
Campaigns designed to meet manufacturer co-op guidelines from day one.
Documentation handled
The platform provides the reporting and proof of performance manufacturers require.
Lower net cost
The manufacturer covers a portion of qualifying spend — your effective cost drops.
Reach buyers who are already shopping — including at your competitors
The planned module does not spray ads at random audiences. It is designed to target people who are actively in the market to buy an RV right now — based on their search behavior, the websites they have visited, and how recently they showed intent. Every impression goes to someone who is already looking.
Retargeting windows — how recently they showed intent
Searched today — highest intent
Active research phase
Comparing dealers
Narrowing options
Re-engage before they go cold
How we find them
Keyword intent targeting
Users who have searched for RV-related keywords — “RV dealers near me,” specific makes and models, “fifth wheel vs travel trailer,” financing queries, and trade-in searches. If they typed it, we target them.
Competitor website visitors
Users who have visited a local competitor’s website or inventory pages within your market area. They were shopping elsewhere — now your dealership appears in their feed, their search results, and their display ads.
In-market audience segments
Google and Meta classify users as “in-market for RVs” based on browsing behavior, search patterns, and content consumption. The module layers these segments with geographic targeting around your dealership.
Lookalike audiences
Build audiences that match the profile of your best existing clients — demographics, interests, online behavior, income indicators. These are people who look like your buyers but have not found you yet.
When a buyer visits your competitor’s website to browse inventory, the planned marketing module is designed to place your dealership’s ads in front of that same buyer within 24 hours — on social media, Google Display, and search results. They shopped at your competitor. They see your ad. They visit your lot. Every conversion tracked inside your Dealer Suite 360 dashboard.
ROI tracking that closes the loop
Most marketing agencies send you a report showing clicks and impressions. Because the module is built into the platform, marketing data will live in the same place as your leads, inventory, and sales data — so the full journey is trackable from ad click to lot visit to closed deal.
Click-to-close tracking
See which campaigns, channels, and keywords actually produced closed deals — not just clicks.
Cost per acquisition
Know exactly what it costs to acquire each client — by channel, by campaign, by month.
Live in your portal
Marketing performance visible in the same Dealer Suite 360 portal you already use every day.
A planned module — coming as the platform expands, not live today.
SEO, PPC, social, email, lead gen, and remarketing — designed to work together, not in silos.
From ad click to closed deal — tracked in the same platform as your claims and sales data.
One platform, one dataset — Marketing drives buyers to your lot — and because every Dealer Suite 360 module shares the same unit records, portals, and dealer data, the leads it brings in flow straight into the claims, warranty, and inventory workflows you already run. As new modules come online, they work under the same roof.
Explore the platformConnected services
Marketing is a planned add-on to the Dealer Suite 360 platform. These live capabilities are what it is designed to amplify.
Claims Recovery
Marketing brings the buyer — claims recovery protects your margin on every unit after the sale.
The Platform
Marketing performance is designed to live in the same portal as your units, claims, and parts.
Warranty Programs
Marketing acquires the customer — warranty and extended-service programs help you keep them.
Results
See what the platform recovers for dealers today, while the marketing module is on the roadmap.
Marketing Services questions
What to know about the planned Dealer Suite 360 Marketing module.
Get a free claims auditIs marketing available today?
Not yet. Marketing Services is a planned Dealer Suite 360 module on the roadmap for a later release — it is not part of the live product today. Claims recovery is what leads now. When the module ships, it will appear in your portal.
Will marketing be included in my plan?
When it launches, Marketing is expected to be a premium add-on — a full-service engagement with dedicated strategy, execution, and reporting — rather than part of the base subscription. Final packaging is set closer to release.
How will pricing work?
Pricing is planned to be based on the scope of services, number of channels, and your monthly ad-spend budget, starting with a marketing assessment. We are not publishing figures before the module is live — no invented numbers.
Will you handle manufacturer co-op submissions?
That is the design intent: structure qualifying campaigns to meet manufacturer co-op guidelines and provide the documentation and proof of performance required for reimbursement, so you collect the credit.
Will I be able to start with just one channel?
The planned model lets you start with a single channel — SEO only, PPC only, social only — and add channels as you see results in the platform’s ROI tracking.
How will this be different from a regular agency?
Three things it is designed around: industry knowledge (built by RV people, not learning on your dime), platform integration (ROI tracking lives inside Dealer Suite 360 where your sales data already exists), and co-op expertise (campaigns structured for manufacturer reimbursement from day one).
Marketing is coming. Claims recovery is here now.
The marketing module is on the roadmap — but the platform already recovers warranty dollars for RV dealers today. Get a free claims audit and see what Dealer Suite 360 puts back on your bottom line.
